There are 2 opinions. First, that Google Adsense is a waste of time. Period. The other opinion, but of course is exactly opposite. There is money to be made and loads of it. Period again.

I cannot take a balanced approach on this issue, but have to cling onto 1 opinion. There is money in Google. My own experiment that I conducted in July for about 2 weeks got me a check from Google, the following month. This month again, I am due for a check from Google.

In addition, I know people who are really making boat loads of money from Google. These are not the  “Gurus”, but common everyday people who are expressing their knowledge in a particular field and yielding long term rewards.

The ingredient for success with Google Adsense is getting natural traffic from Search Engines like Google and Yahoo. I did not mention the content part because it is pretty obvious. If there is no content, there can be no website at all, and this conversation is useless.

If you want my opinion, build good content+perform basic S.E.O+give it time = Success. In the end, if your site does not make money from Adsense inspite of good traffic, well them flip it. Your investment will be safe.